faq · Marketplace · 3 min
What Makes a Listing Investable?
Six signals we look for before a brand earns the Invest tag in our Opportunities marketplace.
By Creative Collaboration · ·
What Makes a Listing Investable?
1. Clear unit economics. A single sentence that explains how a marginal dollar of marketing returns more than a dollar of contribution.
2. Repeatable acquisition. Two channels working, not just one founder-led referral spike.
3. Defensible wedge. A reason why the next ten competitors will be slower to copy.
4. Owner availability. A founder who is not the entire product.
5. Clean books. Bank, payments, and ad spend reconciled in the last 30 days.
6. Risk transparency. Stated, not hidden. We trust founders who name their concentration risks.